mobile coupons
This report looks in depth at the key developments within the mobile coupons market over the past 12 months and includes a number of key interviews with leading mobile coupon vendors, coupon scheme operators and mobile marketing agencies.Key questions answered by this report include:
* How many mobile subscribers will use their mobiles to redeem coupons over the next five years?
* Which will be the leading regions in the market in 2014?
* What will be the size of overall mobile coupon redemption values?
* How large will be the NFC coupons and smart posters ARPU opportunity?
* What are the trends, drivers and constraints affecting the development of the market?
* What will be the regional trends in mobile coupon values over the next five years?
* How are mobile coupons currently being used by brands and merchants around the world?
Currently, almost all of the mobile coupon systems are based on delivering a code, usually a barcode, to the mobile phone. The code is either stored in the SMS or MMS inbox or is sent to a mobile coupon application that has been downloaded to the phone, as is the case with the Cellfire solution in the USA. Downloadable applications allow for the end-to-end coupon transaction to be managed from a single point and allow other mobile advertising applications to work in parallel to the mobile coupon function. With the growth of smart phones, coupon-specific downloadable apps have become very common over the last year, often linked to location based searches. And By 2014, consumer usage of mobile coupons will generate a redemption value close to $6bn globally.
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